IGNI, a concept by Melissa Houben, Martijntje Cornelia & ByWillemijn. With these images we want to subtly touch on how we ruin our earth with our consumption behavior. These images are an invitation to make conscious choices. IGNI: the abbreviation of the English word ignite which means “ignite”. Hopefully these images ignites thoughts, wishes to change behavior … make good and conscious choices! A story about the longing for nostalgia, the aversion against pollution and the giant truman show we all seem to be living in.
A collaboration by ELI x Martijntje Cornelia Image: @lunaetstella  Styling & set: @bywillemijn Candyflossart: @martijntjecornelia Hair & make-up: @effi.vanswaal  Model: @marjoleintegel @lindamodelscurvy